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Cocktail networking events are great for businesses since they enable you to build connections and generate leads. Attendees can get to know each other’s backgrounds, giving them an idea of how their skills, services, or products can be the solution for others. From there, everyone at the networking cocktail reception can exchange contact details for future reference.
Hosting a networking cocktail reception is a fantastic follow-up event for conferences and joint company meetings. But pulling off a successful cocktail networking event can be a challenge.
But don’t worry—we’ve got you covered with seven expert tips on organizing business cocktail receptions!
The venue plays an important role in ensuring an effective networking cocktail reception. If you plan to host this kind of event after a massive conference like the Collision Conference 2023, find a place that’s near the area so it’s more convenient for everyone. If you pick a place that’s too far, not as many people will be willing to go through the trouble of long travels.
When choosing a corporate event space, consider the following elements:
Most successful business cocktail receptions have a defined tone that every guest instantly understands upon arrival. The tone conveys the reception’s purpose, how people should act, and what they should wear during the event.
Here are some guided questions below that’ll help you decide on and set the tone:
A networking cocktail reception is nothing without your guests! That’s why you should dedicate much time and effort to forming the perfect guest list. Form a balanced crowd by inviting people from various backgrounds, then use your event as a space for them to broaden their network.
As an event planner, you’re playing the matchmaker when fixing the guestlist. Looking at the finer details of each person gives you an idea of whom they can connect with during the event!
Once you have finalized the guest list, it’s time to send out invitations to each person. E-invites are the go-to option nowadays, given their ease and convenience. Google Invites is a great tool since it tracks who is attending, is still thinking about it, and has declined the invitation.
Those who said ‘yes’ to your invite will have the event automatically listed on their calendars. Reminders are set automatically, so your guests won’t forget about attending your networking cocktail reception. Near the event date, remind each of your guests to RSVP on the invite to ensure their attendance.
On that note, include everything your guests need to know about your networking cocktail reception. Provide details like the address of the venue, attire, date, and time.
Besides networking, your guests look forward to tasting the delicious food and drinks you’ve prepared!
A cocktail networking event is all about delectable finger food. These dishes are easy to eat since you don’t need to use cutlery or dine on a table. Guests will be able to stand or walk around comfortable with their food at hand.
Partnering with a well-reviewed caterer like Food Dudes can elevate the quality of the event tenfold.
It’s not a business cocktail reception without the crowd’s favourite drinks! Hire a professional bartender so that you can offer a long list of cocktails, non-alcoholic options, and signature drinks. These beverages can boost your guests’ confidence and make them more comfortable networking with others.
If you’re having a big cocktail networking event, consider the number of bars and bartenders you have carefully. Depending on the number of guests, accommodate them by setting bars in different corners of the venue. This ensures that there’ll be no long lines and impatient people, keeping the moods of your guests on a good note!
On the day of your networking cocktail reception, making your guests feel welcome to the event is vital. First impressions last and will be a deciding factor in whether they join future business cocktail receptions or not. Check out our top suggestions below:
Image source https://www.instagram.com/p/B9j4tbjlxqU/
Business cocktail receptions inspire people to connect with others professionally and discover their passions for different industries. Creating this kind of opportunity will benefit businesses since it can generate leads and increase brand awareness!
The success of networking cocktail receptions reach new heights when they’re held at The Loft on King. Our versatile location in downtown Toronto is accessible, making it incredibly easy for your guests to attend the event. Clients can spruce up our modern vintage space to their liking and get access to the unparalleled menu of Food Dudes catering.
Contact us now for more details!
Contact us now to book a site visit, and see what our unique 4 floor venue has to offer.
